What Tattoo Clients Want to See in a 3D Tattoo Experience
What Do Tattoo Clients Really Want to See in your Tattoo Space?
So, what exactly are tattoo clients looking for while they're searching for the right tattoo artist for their idea? Let's dive in.
Clients Want Transparency and Comfort
Most new clients walk into a studio with a lot of emotions, excitement and nerves—especially if it’s their first tattoo or they’re at a new studio they found online. What they’re really looking for is transparency.
They want to know what the studio looks like, where they’ll be sitting for hours, and what kind of environment they’re walking into. Chalk it up to nerves, but instilling comfort in your clients from the beginning and making them feel comfortable tells them that you prioritize their comfort and sets the stage for their trust in you and your business.
We've talked to a lot of clients who appreciate the chance to see tattoo spaces like this and have shared it with their friends. They like knowing how the shop is set up, how professional the environment feels, and enjoy checking out the artist’s artwork on the walls. We hear about how the tours have helped them feel like they were making an informed decision, and how far that went in building trust before the tattoo session even started.
Personalized Experience
Clients today don’t want to feel like just another appointment. They’re looking for an experience that feels personal, from the first interaction all the way through the final piece. A 3D studio tour gives them that first glimpse into your world, showing them that you’re about more than just tattoos—you’re about providing a unique, welcoming experience.
When clients can virtually walk through your studio, check out artist portfolios within the tour, and get a feel for your shop’s aesthetic, it makes their visit feel more personal. They’re not just choosing a random studio—they’re choosing a studio they already feel connected to. That connection makes the entire process feel more customized and special, which is exactly what the best clients are after these days.
Clients' Expectations are Evolving
We’re living in a tech-driven world, and a lot of clients have come to expect tattoo artists to keep up with what they're experiencing in similar industries, like the beauty and cosmetic industries. Whether it’s the ease of booking online or being able to explore a business's offerings through a virtual tour, clients like knowing they’re working with a business that isn't stuck in the past.
Actually, it's a funny conundrum. Although millions of people have tattoos, there's millions more waiting to get tattooed and probably millions more are over the age of 60 and under the age of 25. It's like there's an entire generation of people who haven't seen or heard of a rotary or pen style tattoo machine or have never heard the sound of a coil machine. These are the same people who could be sitting in your chair.
I think it's really important to meet people where they're at and respect the fact that a lot of them are afraid or nervous about the process. You can write "All are Welcome" or "Veteran" friendly on your Instagram profile, but when people are looking for factual information about tattoo studios, they seldom land on your social media profile.
It's smart to constantly be mindful of your client's perspective and appreciate the fact that clients can't walk into every studio and see if it's the right fit for them, but if they could, they would. They want to know some of the big things, like, "will there be some badass flash on the walls for me to look at while I cry on the inside from the tattoo pain" or will there be a waiting room? Or the small things like, will there be any exotic plants, or a beautiful mural, or a big screen TV to enjoy during their multiple sessions with you? Is there space for other people to be tattooed at the same time as them or are their private rooms?
Tattoo clients don’t just want to imagine what the studio might be like—they want to see it. They want to visualize themselves in the space, getting the tattoo, and feeling great about the process. That’s where we really want you to shine.
By incorporating some of what we offer like virtual tours and Mapr listings, you’re not just meeting client expectations—you’re exceeding them by being accurate, accessible and transparent. You’re showing them that you’re invested into their comfortability and are prioritizing their experience from start to finish.
Post your Tour or Share it Privately
Keep in mind that your virtual tour can be embedded anywhere, not just Google. You can share it privately with clients during the booking process, post it on your website or social media, or through a scannable QR code that can be put anywhere. So, if you want to keep your tour private, that's totally possible, too!
Give Your Clients the Experience They Deserve
Today’s tattoo clients are looking for more than a badass tattoo—they’re looking for an experience. By incorporating our virtual tours and listings, you’re giving them exactly what they want: transparency, personalization, and a dope way to explore your space.
Don’t let potential clients pass you by. Give your clients the experience they deserve. Learn more about us today and start turning first-time visitors into loyal clients.
If you'd like to schedule a free consultation with us, follow the links on our website for more information.
