What Clients Want
What Clients Want
Today's we ask ourselves, what do clients want to see in a tattoo shop?
Clients' Expectations are Evolving
We’re living in a tech-driven world, and a lot of clients have come to expect tattoo artists to keep up with what they're experiencing in similar industries, like the beauty and cosmetic industries. Whether you're talking about how easy it is for clients to pay online or being able to explore a shop before going inside.
Actually, it's a funny conundrum. Although millions of people have tattoos, there's millions more waiting to get tattooed and probably millions more are over the age of 60 and under the age of 25. It's like there's an entire generation of people who haven't seen or heard of a rotary or pen style tattoo machine or have never heard the sound of a coil machine. These are the same people who could be sitting in your chair.
I think it's really important to meet people where they're at and respect the fact that a lot of them are afraid or nervous about the process. You can write "All are Welcome" or "Veteran" friendly on your Instagram profile, but when people are looking for factual information about tattoo studios, they seldom land on your social media profile.
It's smart to constantly be mindful of your client's perspective and appreciate the fact that clients can't walk into every studio and see if it's the right fit for them, but if they could, they would. They want to know some of the big things, like, "will there be some badass flash on the walls for me to look at while I cry on the inside from the tattoo pain" or will there be a waiting room? Or the small things like, will there be any exotic plants, or a beautiful mural, or a big screen TV to enjoy during their multiple sessions with you? Is there space for other people to be tattooed at the same time as them or are their private rooms?
Clients Don't Just Want to Imagine, Clients Want To See
Tattoo clients don’t just want to imagine what the studio might be like—they want to see it. They want to visualize themselves in the space, getting the tattoo, and feeling great about the process. That’s where we really want you to shine.
By incorporating some of what we offer like virtual tours and Mapr listings, you’re not just meeting client expectations—you’re exceeding them by being accurate, accessible and transparent. You’re showing them that you’re invested into their comfortability and are prioritizing their experience from start to finish.
